In her interview with Levo.com, Geneva Thomas, encourages 20-somethigs to stop being so consumed with likes and followers until they have a built a work history worthy of this new-aged social fame. I was stunned by these four words because it tells us to bump our breaks on something that the world has been shoving down our throats for the last several years. I have to admit that as a certified career coach and career counselor for college students, personal branding was something that I have strongly encouraged- for students and seasoned professionals alike. What’s worse is that for most people, personal branding happens simultaneously with gaining work experience. Usually personal branding advice tells us, “do something relevant to your dream and get in the habit of posting and talking about it publicly”. This often requires sharing information as you learn (which isn’t necessarily a bad thing) but could establish a brand of inconsistency and premature exposure. At a time when it’s so easy to start a blog or increase your social media following, Thomas says, “I’m interested in a sustainable career, not a moment. Be committed to the real work of this industry”. Though speaking specifically to women in media, this advice is applicable to a gamut of girl bosses. My interpretation of this advice is, “Focus on doing your best work now and the brand will follow”.
After all, your brand isn’t what you say about yourself on Twitter; your brand is ultimately what is said about you when you aren’t in the room. So get back to werk!